Department of Marketing
Empowering future marketing professionals with expertise in consumer behavior, branding, digital marketing, and strategic communication — Discover how the Department of Marketing equips students to lead in competitive business environments.
About the Head of Department
Dr. N.A. Chendo
Dr. N.A. Chendo is the current Head of the Department of Marketing at Chukwuemeka Odumegwu Ojukwu University. A seasoned academic and marketing strategist, she has a wealth of experience in consumer behavior, brand management, and integrated marketing communications.
As a dynamic leader, she is committed to grooming future marketing professionals through innovative teaching methods, industry-driven curricula, and a strong emphasis on research and entrepreneurial thinking. Her vision is to position the department as a center of excellence in marketing education and practice.
Department of Marketing and Hospitality Management - Unveiling Excellence
Discover a dynamic and innovative educational experience at the Department of Marketing and Hospitality Management, Chukwuemeka Odumegwu Ojukwu University (COOU). Since its inception in 2000, we've set benchmarks in producing graduates who are academically sound and practically skilled.
Our department is committed to nurturing future leaders in marketing and hospitality, equipping them with the tools and knowledge to excel in the global economy. Explore our rich history, achievements, and the unparalleled opportunities we offer.
Department Leadership - Driving Innovation
Dr. N.A. Chendo - Current Head of Department (March 2024 - Present)
Strategic Leadership: Dr. Chendo brings extensive experience and a visionary approach, focusing on enhancing the department's academic and industry relevance.
Legacy of Excellence: Building on the foundations laid by Prof. O.C. Nwangene, Prof. O.M. Anyasor, and Prof. M.O. Mojekeh, Dr. Chendo continues to drive the department towards new heights.
Pioneering Achievements - Setting New Standards
- University Best Graduating Student: Anetoh John Chidume (2010/2011) with a CGPA of 4.91, setting a university record.
- Faculty Best Graduating Students: Consistently produced top-performing students like Nwankwo Cosmas Anayochukwu and Ezenwanagu Scholastica Chiamaka.
- Extracurricular Success: Won the Vice Chancellor’s Cup in football (2010), demonstrating well-rounded student development.
- First Ph.D. Graduate: Successful graduation of Dr. C.O. Akabogu, marking a milestone in research excellence.
- Alumni Success: Graduates excel as lecturers, practitioners, and industry leaders globally.
Mission and Philosophy - Guiding Principles
Mission - Empowering Future Leaders
To produce quality graduates equipped for value and wealth creation, achieving satisfaction in their professional and personal lives.
Philosophy - Holistic Education
To provide education beyond theory, emphasizing practical skills and experiential learning, fostering confident, innovative, and self-reliant graduates.
Diverse Range of Programs - Comprehensive Education
| Programme | Description | Available |
|---|---|---|
| B.Sc. Marketing and Hospitality Management | Four-year undergraduate program providing a strong foundation in marketing and hospitality principles. | ✅ YES |
| PGD in Marketing and Hospitality Management | Postgraduate diploma enhancing knowledge and skills in marketing and hospitality. | ✅ YES |
| MBA in Marketing and Hospitality Management | Advanced training in marketing and hospitality management for business leaders. | ✅ YES |
| M.Sc. in Marketing and Hospitality Management | Master of Science program focusing on research and advanced study. | ✅ YES |
| Ph.D. in Marketing and Hospitality Management | Doctoral program preparing students for academic and research careers. | ✅ YES |
Admission: A Gateway to Success - Comprehensive Details
Undergraduate Admission Requirements
- Minimum 16 years of age.
- Acceptable UME score.
- Five credits in relevant subjects, including English and Mathematics.
Postgraduate Admission Requirements
- Five O’level credits, including English, Mathematics, and a science subject.
- NYSC completion or exemption.
- Varying degree requirements for PGD, M.Sc., MBA, and Ph.D.
Direct Entry: A’Level, ND, HND, or equivalent qualifications are accepted.
Real-World Learning and Employability Skills - Practical Experience
- Classroom lectures, tutorials, seminars, and symposia.
- Excursions, field trips, research projects, and conferences.
- Workshops and hands-on training for practical application.
- Development of skills for retail, marketing communication, and hospitality sectors.
Vision for the Future - Global Impact
- Participation in international conferences and workshops.
- Engagement in national and international competitions and exhibitions.
- Sustaining COOU’s core values: Visibility, Viability, and Values.
Contact & Enquiries - Join Our Community
Join us on a journey of discovery, innovation, and success. Be part of a community shaping the future of marketing and hospitality management.
"Excel in the dynamic fields of marketing and hospitality with COOU's Department of Marketing and Hospitality Management."