The Department of Marketing and Hospitality Management at COOU has a storied history marked by significant milestones and achievements. Established in 2000, the department has consistently produced graduates who have gone on to make their mark in various sectors, both within Nigeria and internationally. The department’s alumni include a diverse group of individuals who have become lecturers, practitioners, and industry leaders.

One of the most notable figures in the department’s history is Prof. O.M. Anyasor, the pioneer lecturer who played a pivotal role in the department’s development. His contributions have laid a strong foundation, enabling the department to grow and flourish over the years. Under his guidance, the department has nurtured a culture of excellence that continues to inspire both students and faculty members.

The department’s commitment to quality education is evident in its ability to produce graduates who are well-prepared for the challenges of the professional world. Many of these graduates are now working in various sectors of the economy, both in Nigeria and abroad, demonstrating the department’s global reach and impact.

Leadership Through the Years

The success of the Department of Marketing and Hospitality Management is also attributed to its strong leadership. The department has been led by a series of distinguished Heads of Department (HODs) who have each contributed to its growth and development. The current HOD, Dr. N.A. Chendo, has been at the helm since March 2024, bringing with him a wealth of experience and a vision for the department’s future.

Previous HODs include Prof. O.C. Nwangene (2021-2024), Prof. O.M. Anyasor (2017-2021), and Prof. M.O. Mojekeh (2016-2017), among others. Each of these leaders has played a crucial role in shaping the department’s direction, ensuring that it remains at the forefront of marketing and hospitality education in Nigeria.

Pioneering Achievements

The Department of Marketing and Hospitality Management at COOU has a track record of remarkable achievements that highlight its commitment to excellence. One of the department’s most notable accomplishments is the production of the overall university best graduating student, Anetoh John Chidume, in the 2010/2011 academic session. With a CGPA of 4.91, Anetoh set a new standard for academic excellence at the university.

The department has also produced several faculty best graduating students, including Nwankwo Cosmas Anayochukwu (2009/2010), Ezenwanagu Scholastica Chiamaka (2014/2015), and Obi Precious Chikaodili (2017/2018), among others. These achievements underscore the department’s commitment to nurturing top-tier talent and its ability to consistently produce graduates who excel in their academic pursuits.

In addition to academic achievements, the department has also made its mark in extracurricular activities. In 2010, the department won the Vice Chancellor’s Cup in a football competition, further showcasing the well-rounded nature of its students. The department also takes pride in the fact that its first Ph.D. student, Dr. C.O. Akabogu, successfully graduated, setting a precedent for future scholars.

A Vision for the Future

The Department of Marketing and Hospitality Management at COOU is not content to rest on its laurels. The department has set ambitious targets for the future, with a focus on expanding its reach and impact. One of the key goals is to participate in international conferences and workshops, providing students and faculty with opportunities to engage with global thought leaders and stay at the cutting edge of their fields.

The department also aims to participate in national and international competitions and exhibitions, further enhancing its reputation and providing students with platforms to showcase their skills and innovations. Additionally, the department is committed to sustaining the three core values of COOU: Visibility, Viability, and Values. These guiding principles ensure that the department remains relevant, dynamic, and true to its mission.

Mission and Philosophy

At the heart of the Department of Marketing and Hospitality Management is a clear and compelling mission: to produce quality graduates who are equipped for value and wealth creation and who achieve ultimate satisfaction in their professional and personal lives. This mission is underpinned by a philosophy that emphasizes the development of well-rounded graduates who are prepared to meet the demands of a global marketplace.

The department’s philosophy is rooted in the belief that education should go beyond theoretical knowledge to include practical skills and experiential learning. By providing students with a comprehensive education that combines academic rigor with hands-on experience, the department ensures that its graduates are confident, innovative, and self-reliant.

This philosophy is reflected in the department’s commitment to interactive pedagogical methodologies that foster critical thinking and problem-solving skills. Whether in the classroom, during field trips, or through internships, students are encouraged to engage with real-world challenges and develop the entrepreneurial spirit that will serve them well in their careers.

Admission: A Gateway to Success

The Department of Marketing and Hospitality Management at COOU offers a range of admission options to accommodate students at different stages of their academic journeys. Whether you are an undergraduate seeking a four-year degree, a postgraduate looking to specialize in marketing and hospitality management, or a working professional interested in a part-time program, the department has something for everyone.

Undergraduate Admission Requirements: To be eligible for undergraduate admission, candidates must meet the following criteria:

– Applicants must be at least 16 years old at the time of admission.

– Applicants must have taken the University Matriculation Examination (UME) and achieved a score acceptable to the faculty.

– In addition to UME requirements, candidates must have five credit passes in relevant subjects, including English Language and Mathematics, in not more than two sittings.

Direct Entry Mode: For candidates seeking direct entry admission, the requirements include:

– Possession of at least two A ‘Level papers in relevant subjects.

– ND or HND in a relevant discipline with at least an upper credit grade.

– Five credit passes in relevant subjects, including English Language and Mathematics.

Postgraduate Admission Requirements: The department also offers a robust postgraduate program with specific admission requirements:

– Candidates must have five O’level credit passes, including English Language, Mathematics, and one science subject.

– Candidates must have completed their NYSC service or obtained an exemption certificate.

– For PGD, a candidate must have at least a third-class degree or a good grade in HND.

– For M.Sc., candidates must have a second-class lower division from an approved university or a PGD with a credit level pass.

– For MBA, candidates must have a first degree with a CGPA of 2.50 or a PGD with a CGPA of above 3.50.

– For Ph.D. candidates, a Master’s degree with a CGPA of at least 3.50 on a 5.0 point scale or 60% on a weighted average is required.

The department has a straightforward and efficient admission process, which includes generating a remitta for the application form, making payment at the bank, and filling out the application form online. For those interested in direct entry, postgraduate, part-time, or JUPEB programs, the procedure is equally streamlined and accessible.

A Diverse Range of Programs

We offer a comprehensive range of programs designed to meet the needs of students at various levels of their academic and professional development. The programs offered include:

– B.Sc. in Marketing and Hospitality Management: A four-year undergraduate program that provides students with a strong foundation in marketing and hospitality principles.

– PGD in Marketing and Hospitality Management: A postgraduate diploma program designed for individuals seeking to enhance their knowledge and skills in these fields.

– MBA in Marketing and Hospitality Management: A Master of Business Administration program that offers advanced training in marketing and hospitality management.

– M.Sc. in Marketing and Hospitality Management: A Master of Science program that focuses on research and advanced study in marketing and hospitality management.

– Ph.D. in Marketing and Hospitality Management: A doctoral program that prepares students for academic and research careers in marketing and hospitality management.

These programs are designed to equip students with the knowledge and skills needed to excel in various sectors, including retail, marketing communication, digital marketing, public relations, and hospitality management.

Real-World Learning and Employability Skills

One of the key strengths of the Department of Marketing and Hospitality Management is its emphasis on real-world learning. The department offers a range of opportunities for students to gain practical experience and develop employability skills that are highly valued by employers.

Students in the department participate in classroom lectures, tutorials, seminars, symposia, excursions, field trips, research projects, conferences, and workshops. These activities provide students with a well-rounded education that goes beyond the classroom and prepares them for the challenges of the professional world.

Graduates of the department are equipped with a wide range of skills that make them highly employable in various sectors. These skills include the ability to set up and run retail or wholesale organizations, operate marketing communication agencies, contribute to various sectors of the economy, and serve as marketing consultants and public relations experts.

Also, graduates are well-prepared to set up and operate hospitality businesses, serve as external and independent marketing auditors, and function as sales representatives and managers. The department’s robust curriculum and experiential learning opportunities ensure that graduates are not just job seekers, but also job creators, ready to make meaningful contributions to the economy.

Student Life and Extracurricular Activities

We foster a vibrant student life that goes beyond academics. Students are encouraged to participate in various extracurricular activities that enhance their leadership, teamwork, and interpersonal skills. The department organizes and supports a variety of clubs, societies, and events that allow students to explore their interests, network with professionals, and develop a sense of community.

These activities include participation in marketing and hospitality competitions, workshops, and seminars where students can showcase their talents and gain exposure to real-world challenges. Additionally, the department regularly organizes guest lectures by industry professionals, providing students with insights into current trends and practices in marketing and hospitality management.

The department’s commitment to a holistic education is also evident in its support for student-led initiatives. These initiatives provide students with opportunities to take on leadership roles, plan and execute projects, and contribute to the department’s growth and visibility.

Faculty Expertise and Research

The Department of Marketing and Hospitality Management is home to a team of highly qualified and experienced faculty members who are dedicated to providing students with the best possible education. The faculty members are experts in their respective fields, with many holding advanced degrees and professional certifications. They bring a wealth of knowledge and practical experience to the classroom, ensuring that students receive a well-rounded and up-to-date education.

In addition to teaching, the faculty members are actively involved in research that contributes to the advancement of knowledge in marketing and hospitality management. The department encourages faculty members to engage in research that addresses contemporary issues and challenges in the field. This research not only enhances the academic reputation of the department but also provides students with opportunities to participate in cutting-edge research projects.

The department’s faculty members regularly publish their research findings in reputable journals and present their work at national and international conferences. Their research covers a wide range of topics, including consumer behavior, digital marketing, branding, service quality, and tourism management. By staying at the forefront of research and innovation, the department ensures that its curriculum remains relevant and responsive to the needs of the industry.

Collaborations and Industry Partnerships

We recognize the importance of collaboration and partnerships in providing students with a well-rounded education. The department has established strong ties with industry partners, professional bodies, and other academic institutions. These collaborations provide students with access to internships, mentorship programs, and networking opportunities that are essential for their professional development.

Through its partnerships with leading companies and organizations in the marketing and hospitality sectors, the department offers students valuable insights into industry practices and trends. These partnerships also facilitate guest lectures, workshops, and industry visits, allowing students to interact with professionals and gain firsthand experience of the working environment.

The department’s commitment to building strong industry connections is reflected in its active participation in professional bodies such as the Nigerian Institute of Marketing (NIM), the Chartered Institute of Marketing (CIM), and the Nigerian Association of Hospitality and Tourism Management (NAHTM). These affiliations provide students with access to professional resources, certification programs, and career development opportunities.

Community Engagement and Corporate Social Responsibility

We are also deeply committed to community engagement and corporate social responsibility (CSR). The department believes in giving back to society and encourages students to participate in community service projects that make a positive impact on the lives of others.

Students are involved in various CSR initiatives, including charity drives, environmental conservation projects, and outreach programs that support local communities. These activities help students develop a sense of social responsibility and contribute to their personal and professional growth.

The department also collaborates with local businesses and organizations to promote sustainable practices in marketing and hospitality management. By integrating CSR into its curriculum and activities, the department ensures that students are aware of the ethical and social implications of their actions and are prepared to be responsible global citizens.

The Department of Marketing and Hospitality Management at Chukwuemeka Odumegwu Ojukwu University (COOU) is more than just an academic department; it is a pathway to success for students who aspire to excel in the fields of marketing and hospitality management. With its rich history, strong leadership, pioneering achievements, and commitment to excellence, the department provides students with the knowledge, skills, and experiences they need to thrive in a competitive global market.